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Discovery -- e.l.f. Discovery Tutorials Lookbooks Quick Tips Guides & Finders e.l.f. Cares -- e.l.f. Cares Black Lives Matter Stop AAPI Hate https://www.elfcosmetics.com/ e.l.f. Cosmetics e.l.f. Beauty, Inc. e.l.f. Cosmetics is an international cosmetics brand based in Oakland, California. Offering innovative makeup for the eyes, lips and face that is high quality, used by professionals, always cruelty free and at affordable drug store prices. 2004 Joseph Shamah, Scott Vincent Borba New York New York USA Customer Service +12122391530 help@elfcosmetics.com Choose 2 Free Gifts + Free Shipping with Orders $25+ Shop now new lash it loud mascara Clean, volume-boosting formula with intense pigment. Molded brush hugs every single lash to amplify and define. $6 learn more SHOP NOW Shop by Category Eyes Lips Face Skin Care Brushes Tools the juice is worth the squeeze Refresh your routine with watermelon-infused beauty + the hydrating benefits of jelly. 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